WASHINGTON, D.C., November 8, 2012 — So much for the expectations that the presidential election would be close. It was not. President Obama won handily. Not because he offered a broad vision for the country- he did not. In fact, the Obama campaign was divisive, manipulative, and at times directionless.
Early on, the campaign simply sliced and diced the electorate into sub-groups, with targeted messages for each group. None of which was connected to any broader message.
The campaign decided that it was important to re-energize young voters so they sent the president to college campuses to talk about student loans. They wanted to keep the gender gap in their favor so all of a sudden the conversation shifted to the Republican war on women.
They wanted to show that President Obama was on the side of the middle-class so they moved on to talking about the “Buffet rule” and then to attacking Gov. Romney as a vulture capitalist. They were not kidding when they said they would try to delegitimize Romney.
He was called a flip flopper without a core. He was blamed for a woman’s death of cancer, not paying taxes and suggesting he committed a felony, outsourcing jobs to China and India while hoarding millions of dollars in a Swiss bank account and keeping tax havens in Bermuda and the Cayman Islands. They even said Romney suffers from a political disease: “Romnesia.”
Nevertheless, the smallness of the Obama campaign did not prevent him from winning. Obama won because Latinos all across the country came out to vote in record numbers.